The art form of direct mail requires an understanding of how to message over a sequence of panels. To invoke, inspire and initiate action. Direct mail still provides for a broader channel of communication and yet still retains a respectable response rates compared to digital counterparts.
Client: Baume & Mercier | Hampton’s Collection Mailer | 2012
Gatefold mailer supporting the launch of the Hampton’s Collection of fine timepieces by Baume & Mercier. Art direction, design and copywriting by JAMdesigns.
Client: Catholic Charities of Los Angeles, Inc. | Direct Mail Appeal Campaigns | Campaigns from 2004-2015
A yearly campaign of 7-10 direct mail appeals focusing on support and services provided by this worthy non-profit. Since 2004, all appeal materials have been designed by JAMdesigns working in conjunction with Lamoraga Communications.
Client: Cox Communications | Regional Direct Mail HBO/Showtime Promotion | 2007
Direct mail piece for Cox Communications for the San Diego market supporting an HBO/Showtime promotional offer. Art direction, design and copywriting by JAMdesigns.
Client: International Watch Company (IWC) | Aquatimer Collection Mailer (2009)
Co-branded mailer piece supporting the launch of the IWC Aquatimer Collection to U.S. Markets. Art direction, design and copywriting by JAMdesigns.
Client: International Watch Company | IWC Father and Son Collection Launch Mailer (2012)
Tri-fold mailer supporting the launch of the IWC Father and Son Collection (Pilot/Co-Pilot) to U.S. Markets. Art direction, design and copywriting by JAMdesigns.
Client: Pioneer Electronics | Tradeshow Direct Mail Promotions | Tradeshows from 1999-2006 (CES, NCTA, NAB, SCTE)
Direct mail invitation efforts along with digital e-blast counterparts were part and parcel of every tradeshow effort. Design requirements would range from simple postcard notices to more elaborate give-away promotions and tradeshow contests.
Client: Pioneer Electronics | Tradeshow Direct Mail Promotions | NCTA Tradeshow (2000) - Voyager Cruise Giveaway
An elaborate promotional giveaway contest kicked off with a direct mail launch providing attendees with a faux passport for use within the tradeshow booth to encourage attendance and audience participation for Pioneer’s product presentations.
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