Client: AMD  |  “Sensua PDA” B2B Ad  |  Published 1996

AMD campaign celebrating near future technological marvels and the people that create them. The ads in the campaign featured stylized photography of tech prototypes that engineers at prestigious technology companies had developed.

Client: Informix  |  B2B Testimonial Campaign - Dave Duffield / PeopleSoft  |  Published 1996

This was the launch ad to a very successful campaign in West Coast and National tech circles. It was a great opportunity for Informix to leverage their clientele in making the case for Informix over Oracle in a heated ODBC market at the time.

Client: Informix  |  B2B Testimonial Campaign - James Barksdale / Netscape  |  Published 1996

By the time the Duffield/Peoplesoft ad had hit the racks, other notable CEO's in the Bay Area and Silicon Valley began lining up to be featured in an Informix ad. Perhaps it was Ellison's prominence in the media that made this a hot campaign?

Client: DirecTV |  Consumer K-Mart Co-Op DirecTV / Cartoon Network Promotion Ad  |  Published 1999

It's not often that technology clients have kids animated cartoon assets to provide creatives for product ads. While this was before our own children were around, we did a pretty good job at working with fun assets and still promoting the offer.

Client: Pioneer Electronics  |  B2B Advertising - Voyager 3000 Digital Set-Top Ad  |  Published 1999

It's hard to sell gray boxes. Except for the beveled faceplate, technologies form factors tend to be dull. Photoshop provided the invisible suspension as we pushed the envelope with audiences to begin to imagine interactive television.

Client: Pioneer Electronics  |  B2B Advertising - Connecting People with Entertainment  |  Published 2004

The way Sony cornered the personal entertainment market with the Walkman, or Apple with ipads and iphones, Pioneer had all the tools and tech to fully own integrated and interactive home entertainment. Ah, alas the road not taken.

Client: Kingston Memory |  Kingston/Microsoft GMAC Ad (co-branding)  |  Published 1997

Kingston had a way of leveraging their integral role in practically every facet of the technology sector to up their dominance in memory products. Funny? That's how Microsoft got so big too! Hmm...hey! Not fair!

Client: Kingston Memory  |  B2B Advertising - Clinton/Macromedia Co-op Ad  |  Published 1996

Kingston had a lot of creative avenues to exploit in branding their memory products. Spreading the costs associated with spread ads in national publications amongst other well-respected brands made their media dollars work for them.

Client: AMD  |  B2B Advertising - Read/Write Flash Spread ad  |  Published 1997

While AMD would continue the thematically use the “near future” technology as their main imagery, the look and feel of AMD ads shifted tone to reflect a more streamlined aesthetic and messaging.

Client: Fluke  |  B2B Product Advertising  |  Published 1995

Fluke provided us with a lot of great executions, developing a strong voice for their brand through their advertising and direct response marketing. Their campaigns focused on unique real world applications of their products in the field.