BRANDING
The art of branding is the recognition of the need for change and growth in your communications to your audiences to better reflect the evolution of your companies brands, products and services. The following are a few examples of our branding over time. Here's our link to our Identity work.
Client: Pioneer Electronics (USA) Inc. | Pioneer Digital Technologies Marketing Press Kit | 2000
Originally a 50-plus page, three-ring spec-laden product binder was transformed into a media-friendly sales and marketing tool, complete with tabbed product slicks, press releases, product brochures, sample advertising and interactive demo disc.
Client: Pioneer Electronics (USA) Inc. | Pioneer Passport Brochure (software) | 2000-2006
On of the insert components to the modular sales/marketing kit, which was redesigned and updated regularly to reflect new realities of capabilities in Interactive Programming Guides and Digital Recording for Digital Broadband Home Entertainment.
Client: Pioneer Electronics (USA) Inc. | Pioneer Digital Technologies Product Advertising | 2000-2006
Over time, the potential for Pioneer's technologies became apparent as the possible manufacturer to dominate the digital home entertainment market through digital broadband. Rivaling companies like Sony and Microsoft for the digital doorstep.
Client: Pioneer Electronics (USA) Inc. | Pioneer Digital Technologies Software Family Brochure | 2006
One the final projects before PDT was spun out of Pioneer. This brochure showed promise as a bridge component to consumers as Pioneer toyed with retail sales approach for their feature-rich DVR set-tops.
Client: Craic Technologies, Inc. | Transitional Marketing Brochures | 2003
When first working with Craic it took some time to bring them to consider re-branding their identity to reflect the ambitions of their technological goals in microscopy and microspectroscopy. The branding needed to capture that forward/futurist vision.
Client: Craic Technologies, Inc. | Rebranded Stationery | 2003
After a bit of kicking the tires, Craic allowed the rebranding exploration to launch. It wasn't long before they bought off on a new identity and look and feel moving foward. We started with the stationary and solidified the branding guidelines.
Client: Craic Technologies, Inc. | Identity and Product Design | 2004
One of the greatest achievements in design and the communications arts is seeing your work up in lights. In this case, it was seeing the new (back-lit) Craic logo incorporated into their cutting-edge product and software design.
Client: Craic Technologies, Inc. | Product Family Brochure | 2004
Craic was very open to finding a content tone and visual personality that struck more of a balanced approach towards targeted audiences that were scientifically fluent and a broader, more procurement oriented, market audience.
Client: Craic Technologies, Inc. | Comprehensive Marketing Materials | 2003-2015
For the past decade we've handled all aspects of traditional and digital branding and marketing communications for Craic. You can find out more about our efforts in our Craic Branding Profile which you can download from our work samples page.
Client: Dial 211 Riverside County | Branding and Marketing Initiative | 2008
A non-profit program of the Volunteer Center of Riverside County established in 2005, it serves to link people to support services they need, 24/7. Here are a few iterations of the brand mark - a departure from the United Way national logo.
Client: Dial 211 Riverside County | Branding and Marketing Initiative | 2008
Once a brand mark had been established we executed several different campaign initiatives to help launch new outreach efforts. The majority of campaign components were OOH advertising utilizing non-profit status for various media platforms.
Client: Dial 211 Riverside County | Branding and Marketing Initiative | 2008-2009
Several OOH and collateral components were executed as part of a year-long campaign before the effort was abandoned due to client budget changes (a common occurrence amongst non-profits). 211 later reverted to national provided branding.
Detailed branding profiles of Pioneer and Craic are available for download on our work samples page. If you wish to review our creative efforts in Identity and logo work, click here.
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